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How to Get the Most Out of Twitter Marketing

Many businesses nowadays are using Twitter as a tool in building social media landscape. As a matter of fact, it is one of the most common social media sites used today. Some might say that Twitter is just an instant messaging application used for personal purposes. But many business owners can prove that this is not just another social media site as it can create a big impact to their business. The emergence of social media virtual assistants can be attributed to the growth of demand for marketing activities concentrated in social networks.

Tony Hsieh, CEO of Zappos.com, for example said, “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use Twitter to build our brand, not drive direct sales.” From this perspective, we can conclude that tweeting alone can’t create the magic of generating new sales. It can definitely not, unless you have a strategy!

To be successful in using Twitter for your business, here are some tips that might help you:

Make your profile interesting. Your profile is the very first thing that will welcome your visitor when they take a tour in your account. Make it fun-looking and informative to capture their attention. Most of all, optimize your profile so that it gives the best description of your business as well as your products and services offered.

Don’t contain your timeline with sales related tweets alone. What if you’re a follower of a person who tweet so much of business? How would you feel if all you can see in your timeline are obvious sales and marketing stuff from him? Admit it, you are probably thinking of removing that person from your list of followers. Remember, one of the reasons people follow you is because they find your tweets helpful or entertaining to them. So, put some variety by tweeting about useful tips coupled with great deals and promos about your products or services, and from time to time, some entertaining stuff related (or sometimes unrelated) to your business.

Keep it business related. If you’re using your account for business’s purposes, better keep it that way. Don’t confuse your followers by tweeting personal and business related stuff at the same time. Focus on your brand — your business.

Respond to RT’s and Mentions. Engagement is key in growing your network in the world of social media. When tweeting, always think about how to catch your followers attention. And once they respond through comments, take time to reply. Continue to provide them useful information to make the “engagement” experience a great one. If they like your tips and the way your company handles them, expect re-tweets or social mentions and soon — the word gets out about your business.

Use professional language. Though Twitter doesn’t really need to be that formal, still, correct grammar and a nice tone should always be observed. Your tweets will be the window to your business. Make sure you always sound as professional as you could.

There is no doubt about the success of Twitter when integrated into a company’s marketing efforts. The question really is, are you sure you are able to keep up with the growing trend and strategies in the Twitter universe?

That is why, handing this important marketing strategy over to your social media virtual assistant is the best solution! Now, you can focus on the more important things for your business and watch your followers and online prospects grow!


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Angela is a virtual assistant specializing in content writing, social media marketing, and administrative assistance. Follow her on Google+.
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