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UNDERSTANDING SEO: A Quick Study on Search Engine Optimization for Business (Part III)

Part III: How to Know When Your SEO Is Failing

SEO is everything in online marketing these days. Achieving an effective SEO becomes a concerted effort for an entire company. Virtual assistants are hired to manage areas of concern like content publication, social media posting, and website monitoring just to be able to watch over the progress after the campaign is launched.

Many business owners dream of putting up a brand empire. Well, who doesn’t? One way or another any business owner would want only success to come from all his efforts. No one wants to fail. But like your heart-rate, your strategies can also fluctuate either from internal issues of outside influences. An SEO campaign can just as easily topple-over as much as it can elevate your online status.

You may not always understand why things happen as they do. But if only you give the time to look carefully enough, you might find that the problem has just been lying there in front of you. There are many factors that can contribute to the ruin of an SEO campaign. In this installment of the series, we shall talk about the most common of them.

We will give you the basic issues that result to the regression of an SEO campaign just when it is about to catapult your business to glory.

1. Are you realistic?

In SEO, it also important to have a realistic perspective on things like your goals, time frame, and budget. You can’t have overly ambitious goals on a short time frame and a small budget. What you are willing to sacrifice or invest in the name of your optimization success will always be a considerable factor.

Figure out your goals first. What do you want to achieve by engaging in the process of search engine optimization? List down all the goals you propose to meet. Go over the list you made, then see which of them are actually feasible for your business and the long-term plans you have for it. After which, think about the time frame you gave your SEO campaign. You could just be on a trial period for your campaign to see if it can indeed help your online reputation. Will the goals be achievable within the given time? Get rid of the goals that you are certain can not be met with the allotted time. When you have done this, think about the budget you have set aside for the campaign. Will your budget be enough to satisfy the needs of the campaign and see the goals to their fruition? You know that having a specific budget means that there might be some things you cannot afford.

2. Is your content relevant?

Having content on your website is useless if it is not relevant or optimized or both.

To optimize your content, pepper it sparsely with keywords, which have been generated specifically to fit your business and to conform to search terms generally used in connection to your field. Now, for content to be relevant it must be within the range of topics not only connected to your business but also answers typical questions of online users. Taking on topics which talk about what your target market will be interested to learn or are actually trying to find information about is a good content theme.

Making sure your content is relevant is one way of keeping your visitors interested in your business. Not only will it build your reputation among your peers but it will also make search engines notice the importance of your website to the users.

3. Do you keep up with the trends?

Do you take the time to keep yourself abreast with the new trends coming up in online marketing? As a business owner who has launched an SEO campaign, it is important in your process that you keep looking out for new ideas that could not only improve what is already there but would also present fresh avenues to try out.

Knowing the current trends in online marketing will help you in discerning whether your campaign will still work or if you have to make some changes. There will be trends that you could do without for your business, but there are those which can set you back if you fail to incorporate them in your SEO campaign. One good trend to keep an eye on are the algorithm updates in search engine. Why? Algorithms play an important role in SEO because they are responsible for making sure that websites adhere to what search engines see as good quality. So, knowing what algorithms are looking for within a website will help you in making sure that such ingredients are part of your website’s composition.

4. Do you reinforce your campaign regularly?

Although your optimization campaign has already been in effect for a while, it doesn’t mean that you cannot make changes whenever you just want to or you really need to.

Reinforcing your campaign means that you are only building it up to be stronger and maybe even more aggressive. Keeping up with the trends surrounding the online marketing industry will help you with this endeavor. Learning about new trends, especially the benefits they bring to your campaign and your business, can help you repattern your campaign. You will have the chance to apply changes that will help shape it to better serve your business.

Updating your SEO campaign is a way of making sure that your business not only stay in the game but also provides your peers with a strong competition.


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Angela is a virtual assistant specializing in content writing, social media marketing, and administrative assistance. Follow her on Google+.
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