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Why Real Estate Videos Should Be A Part of Your Marketing

One of the several tasks you can assign to a real estate assistant is helping you in making real estate videos. Just how important is a real estate video in today’s real estate times?

Back in the good old days, all you have to do was put a “for sale” sign in your front lawn and you automatically get inquiries. Things were much simpler back then. But nowadays, with all of the technological advancements, you need to have a great deal of marketing ingenuity to sell a home.

The real estate industry’s slow market adds up to the burden brokers and agents face. As the real estate market continues its unpredictable swing, making use of real estate videos is gaining popularity as a fresh method of marketing, tailored fit for a new wave of viewers as the archaic methods of old just don’t work anymore.

What Real Estate Videos bring
Real estate videos provide an entertaining way of showcasing your properties or highlighting certain features that won’t stand out in a print ad or on a website listing. They allow you to focus on the best aspects of the properties you’re selling.

While you can also do this when walking your clients through actual property showings, a video gives you the chance to put a more creative spin on things.

Below are some reasons why real estate videos should be a part of your marketing efforts.

1. In sync with today’s generation

The internet has become an integral part of todays’ home buying and selling process as highlighted by a National Association of REALTORS survey showing that 90% of homebuyers begin their searches online.
Buyers understand the value of real estate videos and so do sellers. The flip side is, only 6 out of 10 real estate agents have their own website. This shows a huge area of unexplored potential.
Don’t let yourself be stuck. Move forward and live in today’s generation.

2. Saves time yet improves quality of showing

Video is a transparent way of viewing an entire home as compared to still photos that are often shown in MLS (Multiple Listing Service). It can save a realtor’s time as it reduces the number of showings you have to attend to and at the same time does not compromise the quality of those showings.
A good video tour allows you to virtually walk through the entire house that will help buyers visualize the layout of the home without the need of heading to the property themselves. Being able to “virtually” walk through a home is a big hassle saver to people searching for houses especially if they’re from out of town.

3. Promotes not only properties but You

Videos do not only help you promote homes, it also help boost your image. By taking video tours of the neighborhood, nearby amenities of the community and towns you serve, you will establish a trusted “local expert” status.

You can also integrate these to your website by answering frequently asked questions through videos. You can also encourage your blog followers and website visitors to ask you questions about real estate, the market, and about your local area. Such practice will showcase your confidence and knowledge about the real estate industry and build client’s trust.

To display a personal feel, you can also ask your clients to narrate their experiences on real estate related matters. Showing real people who are happy with the outcome of their real estate transactions, and that you were the one behind helping them, will be a strong testimonial of your expertise and how you value your clients.

Don’t be left behind and take advantage of the benefits real estate videos can bring to your business. If you think you do not have the creativity and technical skills to create them, then consider getting some help from a real estate assistant. Then you do not have to worry if your videos are working properly or arranged accordingly and distributed to your website, blogs, and social media platforms.


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